Press Release

Seoul Semiconductor Delivers Its Innovative LED “SunLike” to U.S. Lighting Market

Ansan, South Korea – Seoul Semiconductor Co., Ltd. (KOSDAQ 046890), a market leader in LED (light emitting diode) design and manufacturing, announced that its innovative LED “SunLike” is applied to new products being launched by three lighting premium brands in U.S., Pure Edge Lighting, LEDRAbrands, Inc., Elite Lighting.

SunLike was first unveiled on June 29 last year at the launching show held in Frankfurt, Germany, with Toshiba Materials Co., Ltd. which is its technology partner. Since its launch in the last year, Seoul Semiconductor has been recognized for SunLike’s differentiated technology and competitiveness not only by global lighting customers in Korea, China, Japan and Europe, but also in the American lighting market.

It is an advanced light source that combines the latest optical semiconductor technology of Seoul Semiconductor and *TRI-R technology, a sunlight spectrum reproduction technology, that is a registered trademark by the Toshiba Materials. SunLike that lower blue light similar to sunlight spectrum contributes to maintaining a stable biorhythm and to enhancing the color clarity of objects.

Seoul Semiconductor supplies SunLike to pendant lighting for Pure Edge, a U.S lighting solution company. It is applied to high-end lighting for museums and art galleries that require the highest color quality. The leading lighting design companies, LEDRAbrands, Inc. and Elite Lighting, apply SunLike to downlights and spotlights respectively.

“We have decided to apply Seoul Semiconductor’s innovative LED SunLike to our human centric lighting and believe that our lighting with SunLike will provide consumers with healthy light,” said Alex Ladjevardi, President of LEDRAbrands, Inc. “In the future, we will expand the application of SunLike to our high-end lighting due to its high quality, low glare and rich color on subjects below.”

“SunLike has recently been featured in the influential media such as The Wall Street Journal and Bloomberg and the global customers has been interested in our products,” said Minsu Son, marketing vice president of Seoul Semiconductor.“We will do our best to make SunLike a trend in the world premium lighting market.”