Press Release

ALPHABET Lighting Releases Natural Solar Spectrum Downlight series

TUSTIN, Calif., March 15, 2018 -- ALPHABET Lighting®, Division of LEDRAbrands® announces the integration of SUNlike® by Seoul Semiconductor® using TRI-R phosphor technology developed by Toshiba®. The NU SUN Downlight Series offers a spectrum that replicates that of the actual sun delivering the world’s best light quality in a next-generation LED enabling human-centric lighting optimized for circadian rhythms.

ALPHABET Lighting Releases Natural Solar Spectrum Downlight series.

Best, Overall Quality of Light: Typical commercial Downlights use LED’s that have a spectral spike in the deep blue, 450nm part of the visual spectrum. (A.K.A. Blue Light Hazard) At the same time standard LED has a large dip between blue,460nm and green 520nm vs the sun’s full spectrum. The blue spike causes glare on the subjects causing wash out and lowering contrast while significantly changing the way color looks, particularly when there is a texture on the subject; like fabric. It offers rich full spectrum color and high 97 R9 value and Color rendering. Commercial office, Healthcare for true skin and blood color, beauty, restaurants and retail are just a few ideal applications.

ALPHABET Lighting Releases Natural Solar Spectrum Downlight series.

Human Centric Benefits: ALPHABET Lighting® Human-Centric Lighting offers a variety of solutions based on the latest research from Lighting Research Center at Rensselaer and WELL Building Institute. One solution is found in the Spectral Power Distribution Graph (SPD) of SUNlike. Research shows there is a direct correlation to optimizing Circadian entrainment and regulation. It allows for better sleep at night and energy and focus during daytime through closing the “green gap” and suppressing the short wave, Blue Light Hazard. Studies also show accelerated macular degeneration in the eyes from lower wavelength blue which is suppressed with NU SUNlike.

The Specification community is invited to learn more about ALPHABET's SUNlike series at the LEDRA Learning Lab in Tustin, CA. or a full demo or CEU presentation at your office or facility. We will also be demonstrating it at Lightfair in Chicago, May 2018. Contact Cameron Oveisi: 714.259.9959

About ALPHABET Lighting: ALPHABET is an American manufacturer of innovative, commercial and architectural light fixtures and a brand of parent company LEDRAbrands. Bruck, Molto Luce and ALPHABET (formerly WILA USA), offer several categories of commercial, retail, hospitality and residential lighting products. LEDRAbrands continues to provide the latest in Intelligent, Human Centric and Color Consistent LED technology. For more information

About Seoul Semiconductor: develops and commercializes light emitting diodes (LEDs) for automotive, general illumination, specialty lighting, and backlighting markets. As the fourth-largest LED manufacturer globally, Seoul Semiconductor holds more than 12,000 patents, offers a wide range of technologies, and mass produces innovative LED products such as SunLike – delivering the world’s best light quality in a next-generation LED enabling human-centric lighting optimized for circadian rhythms; Wicop – a simpler structured package-free LED which provides market leading color uniformity, cost savings at the fixture level with high lumen density and allows design flexibility; NanoDriver Series – World’s Smallest 24W DC LED Drivers; Acrich, the world's first high-voltage AC-driven LED technology developed in 2005, includes all AC LED-related technologies from chip to module and circuit fabrication, as well as multi-junction technology (MJT); and nPola, a new LED product based on GaN-substrate technology that achieves over ten times the output of conventional LEDs. UCD constitutes a high color gamut display which delivers over 90 % NTSC.