Ledra Brands, Inc.

Ledra Brand's extensive line of fixtures has and continues to use reliable, energy efficient LED’s that have led the way in the commercial, residential and lighting design communities. Continuing to make breakthroughs in technology for performance, decorative and architectural lighting, Ledra Brands provides the latest in solid state technology, while changing age old standards of how LED is viewed. Ledra Brands is specified in some of the highest profile projects, by some of the most revered lighting designers in the world, and has become a leader in solid state lighting design.


Bruck Lighting is an American lighting manufacturer located in Tustin, CA. It was the first brand of Ledra Brands, Inc and has been in operation in the U.S. since 1993. Bruck was the first American lighting manufacturer to integrate LED technology into its decorative and accent products.


ALPHABET Lighting is a brand of parent LEDRAbrands offering commercial, specification grade light fixtures and solutions. ALPHABET is an American manufacturer, founded in 1993, specializing in cutting edge technology for general lighting solutions. Offerings include recessed downlights, cylinders, highbays, track systems and linear solutions.

Molto Luce

Our latest brand of Austrian designed pendants, display lights, wall & ceiling, and linear lights.

Alex Ladjevardi - President and Founder

Alex is known throughout the world for his vision and innovations in the lighting industry. He opened his first lighting company in the United states in 1985 and went on to form LEDRAbrands, Inc in 1993 (formerly Bruck Lighting Systems, Inc.). Initially, a master distributor of the highest quality German lighting, Alex would go on to create an American legacy by hiring top designers and engineers to create innovations that, today, adorn high rises, hospitals, universities, hotels and retail stores all over the world.


  • JADE TURNEY - Vice President
  • FARAH EMAMI - Chief Operating Officer
  • DAVID DERK - Director of Sales & Marketing
  • JORG WESTERHEIDE - Technical Director